The power of Alexa.
We were brought on by the production team to develop the concept, art direction, and script for a home-centric Alexa advertisement campaign. The brief was simple but open-ended: show the suite of Alexa products in use in everyday situations. We landed at a concept that highlighted how every member of the family can interact with Alexa at different times of the day to make their life easier. It was important to be authentic to real household usage, while showing the range of capabilities of each product.
The scripts open into the chaos of it all with supercuts of the family members’ day. Alone and together. These quick cuts allow us to enter their world – a busy family with a dynamic, yet seamless, relationship with their smart devices. Their power is yielded in every moment. We see the call and response of each prompt. How uttering of a spell can change the environment – almost like magic. We are slowly pulled towards the invisible force of the digital devices.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
