Club Paris

Wine club with a taste for dddesign objects.

2021
Brand Identity / Web
Visit
Club Paris
Visit
Club Paris

The Challenge

At the tailend of the COVID-19 lockdowns in Toronto, acclaimed restaurant Paris Paris saw they had an opportunity to market and sell their incredible selection of wine bottles seperately from their sit-down restaurant business.

ARENA was approached to bring this bottle shop concept, Club Paris, to life.

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The Solution

Through branding, a flexible and easy to implement visual identity, sharp copywriting, and an interactive e-commerce store, we brought Club Paris to life as a nod to the ecclectic downtown-west Toronto scene.

Club Paris is now Toronto’s coolest wine shop, located on the famed Ossington Ave and curating a variety of the world’s best, independent wines, paired with designerware to complete your home bar.

Visit their store on Ossington or go ahead and start the night early via their online store.

Club Paris
Club Paris

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.