A Canadian love letter to the planet.
Wuxly approached ARENA at a critical junction in their journey.
The outerwear brand had been producing the highest quality Canadian-made, animal-free jackets since their inception in 2012 by James Yurichuck, an ex-CFL champion. In 2022, they realized the outerwear industry was ripe for disruption by a cruelty-free entrant, and operationally the company was in the right place to capture this change in consumer preferance.
But their brand was not a category disruptor.
ARENA was engaged to reignite Wuxly’s brand across all touchpoints, and to provide the company with a launching pad to speak to a fresh consumer base. The brand was in need of a streamlined logo system, a realigned consumer strategy, and an updated visual identity.
We adjusted the consumer focus and archetypes, using market data to find white space in the competitive landscape. A refreshed logo system steamlined the company’s visual identity, and provided clear usage guidelines for the in-house creative team moving forward. ARENA then implemented ownable color systems and fonts, allowing Wuxly to stand out from the crowd and capture the attention of their target market.
After the rebranding was complete, Wuxly extended their engagement with ARENA to conceptualize and produce the brand’s FW22 campaign – reintroducing the company to their home city, Toronto, and allowing the new visual identity to make its mark.
A revitalised Wuxly relaunched in Fall 2022.
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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
